Market Research Services

When a company develops a novel technology, it looks to quantify sales potential within the water treatment market. Before investing further, it is wise to determine if the new product can attract enough customers to justify the program.

• What features and benefits are the critical ones?
• How do you position it against competitors?
• How do you price the new product?
• Which are the right distribution channels?

WSM consultants have the experience in water treatment markets combined with advanced market research techniques to help find answers that lead to successful market growth.

Market Research Services:

• Market segmentation and size estimation
• Consumer and end-user qualitative and quantitative research
• Pricing and margin structures
• Competitor ranking and preference analysis
• Purchase decision-process analysis
• Product features, benefits, and performance analysis
• Value-added chain and distribution channel analysis

Half of the market battle is won by having timely and correct information. WSM can position the business on the high ground with market information that is actionable and relevant to current and emerging opportunities.

Business Growth Planning

Formulating growth strategies that involve both technical expertise and market insights is a complex and time-consuming process, no matter whether a company sells products like point-of-use filters, water treatment appliances, ice-making machines, beverage dispensers, or water treatment services.

Many water technology companies have problems creating and implementing aggressive marketing programs because they do not fully understand the requirements of end users and distribution channels, and they are not very skilled in assessing market needs. WSM offers services to bridge the critical span from analyzing end-user needs to formulating plans for the development and market launch of product solutions that maximize customer satisfaction. If the client finds it helpful or necessary, WSM can actually execute such marketing plans.

Business Growth Planning Services:

• Competitive analysis and acquisition target assessment
• Market research
• Market entry strategies (US and overseas)
• Product features, benefits, and performance analysis
• Technology, service, and sales training programs
• New product development and testing
• Distribution channel development
• Identification of strategic alliance opportunities

Market Entry Strategies

To grow sales further, companies need to tap new geographical markets and product applications. Unfortunately, with limited information, such market entry strategies are risky. Customers, regulations, pricing, and distribution channels are different in each market.

WSM consultants have commercial experience in the US and abroad, and they can help sort through these challenges by developing entry strategies uniquely designed to achieve maximum growth potential.

We combine experience and knowledge of water treatment solutions with insights into global water markets and market development strategies.

Market Entry Strategy Services:

• Market segmentation and size estimation
• Competitive analysis
• Market research
• Key client and strategic alliance identification
• Proactive strategies for addressing barriers to market entry
• Technology, service, and sales training and certification programs
• Government and regulatory interface
• Product feature, benefit, price, and performance analysis
• Distribution channel development
• Assistance in hiring key marketing, sales, and technical personnel

Our unique consulting organization can develop superior market entry plans and assist in their execution, reducing the risk of failure and maximizing the speed of action.

Distribution Channel Development

For any company, breaking into a new distribution channel can be a hard decision.

Among the critical questions that need an answer are:

• What level of sales can be expected?
• Which way to go—distributors or direct?
• Will current distributors devote enough time to new products?
• Can an entirely new channel successfully sell water treatment products?

Distribution issues are not easy to resolve but hold sizable opportunities for expanding sales. WSM combines experience and knowledge of water treatment solutions with sensitivity to distribution channel issues.

Distribution Channel Services:

• Distribution channel analysis
• Market entry strategies (US and overseas)
• Key client and strategic alliance identification
• Technology, service, and sales training and certification programs
• Distribution channel development
• Government and regulatory interface
• Pricing and margin structures

Our unique consulting organization develops superior distribution channel strategies with intimate knowledge of the needs of buyers and end users.

Personnel Development and Training Programs

Technically savvy customers feel disappointed when sales personnel do not know how to solve technical issues. Sales, marketing, customer service, and field personnel need solid technical knowledge for a company to succeed.



Comprehensive and professional technical training programs in water treatment create the basis of successful business growth strategies and establish a strong foundation for a company’s competitive position.

WSM’s educational services dramatically enhance the capabilities of marketing, sales, and field personnel to create trusting, satisfied customers that keep coming back.

Recent Training Seminars:

• Arsenic removal technologies
• Surface sanitation technologies for food processing plants
• Kidney dialysis systems
• Water disinfections with UV 254, O-Zone, or chlorine
• Application, installation. start-up, operation, and troubleshooting filtration technologies
• Oxidation of iron, manganese, and hydrogen sulfide
• Design and operations for small public water systems
• Certified training for licensed public water system operators
• Copper and lead removal technologies and strategies for schools
• Compliance technologies for the USEPA SWTR-LT2
• Disinfections of private well water systems
• Installation and repair of home water softeners
• Waste water treatment technologies for precious metal plating
• Homeland security technologies
• Diagnostics and technologies for problem water applications

WSM develops objective educational training in the application of water treatment technologies. Industry-specific courses are available for agricultural, food processing, medical, pharmaceutical, residential point-of-use / point-of-entry, and municipal treatment applications.